ox cart ale house & Rooftop: lowertown's new craft beer destination.
Minnesota's craft beer boom is still going strong, and Ox Cart Ale House & Rooftop aims to provide Lowertown with the best selection of local and domestic taps alongside a menu of gastropub favorites.
A concept by St. Paul-based Madison Restaurant Group, Ox Cart Ale House & Rooftop is composed of two unique spaces: the Ale House, where craft beer lovers go to indulge in quality brews, and the Rooftop, Lowertown's sun-drenched drinking and dining establishment.
When I joined Madison Restaurant Group's creative team, I was tasked with developing new identities for the Ale House and the Rooftop that evoked each space's fun-loving and beer-drinking personalities. From logo creation to menu design to photography and social media strategy + management, I worked on every aspect of Ox Cart's visual identity and digital presence.
Logo Design + Branding
Social Media Strategy
Luke Finsaas, Web Designer