Logo Design + Branding
Menu + Print Design
Social Media Strategy
Devin Walton, Graphic Designer
Luke Finsaas, Web Designer
GRAY duck tavern is a restaurant in st. paul, minn.
Located in the historic Lowry Hotel Building, Gray Duck Tavern is the newest concept from Madison Restaurant Group. Helmed by Chef Donald Gonzalez (Forepaugh's, The French Laundry), Gray Duck specializes in globally-inspired comfort food and cocktails.
As a member of the creative team at Madison Restaurant Group, I was charged with translating the concept's playful nature into its visual identity across print, digital, and social mediums. It was important that the brand's identity reflected the restaurant's fun atmosphere but still maintained a fine-dining elegance. Taking inspiration from Studio Grey's contemporary interior design for the restaurant, I worked to develop a brand that was approachable, modern, and fun using typography, illustrations, and photography. The result? Gray Duck Tavern was one of the Twin Cities' most buzzed about restaurants of 2017, with features in the Pioneer Press, Eater, and more.