&CO. is a pr and marketing agency based in petaluma, calif.
In early 2017, I worked with PR maven Jamie Tobin to develop a brand identity and website for her new company, &Co. With over a decade of PR experience in agency settings, Jamie was ready to strike it out on her own and founded her own boutique public relations company. Being the strong, independent woman that she is, Jamie wanted a brand identity that reflected her personality and the ethos of the business: something elegant, youthful, and feminine.
Over the course of a few months, Jamie and I worked together to develop &Co.'s visual identity, using the tried and true process that I use with all of my clients. We used written and visual prompts to parse out what Jamie wanted from her brand identity, and once I had a pretty good idea of what she was looking for, I got to work creating eight different visual directions for Jamie to review.
The result was a diverse array of modern, elegant, and feminine logos. After reviewing the options, Jamie chose a direction to move forward with, which after some minor tweaks, became her brand's new visual identity. From there, we built her website, taking the same principles we had worked out while developing the logos.
Logo Design + Branding